C-nario chosen by media giant for Microsoft’s largest digital signage branding campaign ever at John F. Kennedy International Airport
(April 18, 07, New York) -- C-nario, an established market leader in digital signage solutions, announced today that it has been selected by JCDecaux, one of the world’s leading outdoor advertising firms, to be the signage platform provider for Microsoft’s (NYSE: MSFT) digital branding campaign at New York’s John F. Kennedy International Airport.
As passengers commute through the new American Airlines terminal, they are exposed to highly enticing and stimulating content, generating an affinity to the Microsoft brand through C-nario’s visionary digital signage environment.
In a riveting multi-screen arrangement, dynamic video content and rich sounds engage and entertain travelers as they walk across the entire length of the moving beltway. This outstanding digital experience incorporates forty 70 inch LCD screens fully synchronized and managed through C-nario’s flagship solution, Messenger, marking the next generation of digital signage technology.
“We have succeeded in breaking the ‘single-screen boundary’, creating a completely new multi-dimensional audio-visual experience,” says Eyal Rom, General Manger, North America at C-nario. “This major technological leap was crucial in turning Microsoft’s groundbreaking digital branding vision into a reality. JCDecaux recognized our significant added-value as we embarked together in this project.”
This marks the first of many joint deployments for the media giant and the digital signage innovator, as Eric Penot, CIO at JCDecaux, remarked: “we are excited at the opportunity to leverage our advertising capabilities with C-nario’s top-of-the-line digital signage technology that will generate additional revenue streams.”
Microsoft’s digital branding campaign, developed by Universal McCann and integrated by the Diversified Media Group, opens with the launch of Windows Vista, and will include Microsoft’s future applications.
About C-nario
C-nario is a world-class provider of end-to-end software-based digital dynamic messaging and signage solutions across all industries, including advertising, corporate, public, media and entertainment sectors. C-nario’s cutting edge technology enables unparalleled playback and management capabilities of complex better-than-broadcast quality video displays in an extensive range of high traffic environments. To date, the company has deployed in over 26 countries through its global partners and international value-added resellers. C-nario is part of the Carmel Ventures portfolio and a member of the Disk-In Group, established in 1990.The company has offices in the United States, Europe and Israel.
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